BRANDING & POSITIONING
MY METHOD
Whatever your goal or challenge is, with the help of my clear three-step plan, we will work in co-creation towards a concrete end result
What is the essence of your brand or organization? What is the brand personality? Which values are associated with this? What sets you apart from the competition? What makes your brand meaningful to your target audience?
Visual thinking and business drawing help you to form a clear picture of the essence of your brand or organization, as well as its position in the market: the foundation for all brand activities!
STEP 1: GETTING ACQUAINTED WITH YOU AND YOUR GOAL
Step one involves getting acquainted and exploring your goal. Where is your brand or organization now? Where would you like it to be?
Do you want to...
recalibrate the positioning of your product or message?
get colleagues or important stakeholders on board?
shift the positioning towards stronger internal and external communication?
Based on our conversation and your goal, we will determine what is needed and I will make a proposal.
STEP 2: VISUAL (BRAINSTORM) SESSION WITH ASSOCIATES
Step two consists of one or more visually facilitated (brainstorming) sessions. Relevant colleagues (or relations /customers) are always involved in this part of the process, so that all available knowledge is used to its full potential. This involvement also helps to ensure that everyone is fully invested and that support is optimal. With the help of my visual techniques, the work process will become not only more efficient, but also more enjoyable. The end result is concrete solutions which promote better support and motivation.
STEP 3: VISUAL DESIGN
The third step involves the visual design of the session results. The decisions we’ve taken together are made crystal clear. This visual design serves as an inspiring reminder and guideline for all involved in the process.
Moreover, the visual is easy to share (online, mail, poster, presentation) and is ideally suited to involve, inform and inspire other colleagues or teams.