MARKETING STRATEGY

MY METHOD

Whatever your goal or challenge is, with the help of my clear three-step plan, we will work in co-creation towards a concrete end result

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Developments in the market happen quickly and complexity is increasing. For many companies, it can be difficult to keep up with the fast pace of change. How can you truly make effective  choices? And how do you get the people in your organization, or your associates, involved?

 

Choosing a more 'out-of-the-box' approach can help to ensure clear, supported choices for your new or refined marketing strategy. Make a plan that works through visual thinking and business drawing. And that on one A4 page!

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STEP 1: GETTING ACQUAINTED WITH YOU AND YOUR GOAL

Step one is focused on getting acquainted and exploring your goal in detail. What exactly is your challenge? What would you like to achieve with your visual message?

 

Do you want...

  • to develop a completely new strategy, or refine what is already there?

  • to get colleagues or important stakeholders on board with a chosen direction?

  • an effective translation from strategy to action plan?

Based on this exploratory conversation and your specific goals, we will determine what is needed, after which I will make a proposal.

STEP 2: VISUAL (BRAINSTORM) SESSION WITH ASSOCIATES

Step two consists of one or more visually facilitated (brainstorming) sessions. Relevant colleagues (or relations / customers) are always involved in this part of the process, so that all available knowledge is used to its full potential. This involvement also helps to ensure that everyone is fully invested and that support is optimal.  With the help of my visual techniques, the work process will become not only more efficient, but also more enjoyable. The end result is concrete solutions which promote better support and motivation.

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STEP 3: VISUAL DESIGN

The third step involves the visual design of the session results. During this step, the decisions we’ve taken together are made crystal clear. This visual design serves as an inspiring reminder and guideline for everyone involved in the process.

Moreover, the visual is easy to share (online, mail, poster, presentation) and is ideally suited to involve, inform and inspire other colleagues or teams.